Social media is an ever-evolving field. The power of social media is its ability to allow for interaction and the sharing of information with anyone. Social media platforms host online communities where businesses are able to reach their customers in a more personalized way, while forming new connections through the enhancement of your brand. Since social media is so enmeshed in the way that we communicate, it is only evident that companies have little choice but to engage social media as part of their marketing strategy. Social media marketing can provide successful benefits to businesses of any size.