Your Website is Your First Impression: Make it a Good One with SEO!
A website is an essential component of a tax prep business campaign. It is often the first impression consumers will get of your company. It makes all the difference in whether they will become loyal clients.
All businesses should have a website to stay competitive. But it would be best if you had more than a standard website. The site must be SEO optimized to attract clients.
Ask around, and people will have different ideas of what SEO is. So, what should you do to ensure your website is up to snuff? This article will tell you everything you need to know.
What is SEO?
SEO stands for Search Engine Optimization. It involves adding some aspects to your website to help it reach the top of search engine pages. To better understand this concept, it’s important to grasp how search engine result pages (SERPs) work.
A search engine results page will appear when you search for a term on the internet. If the term is business-related, it will come up with information that helps users find similar businesses. For example, if you search ‘Tax Prep near me,’ you will see listings for tax prep companies in your area.
When the search page loads, you will see Pay per Click (PPC) ads at the top. Below that, you will see snippets such as a map showing nearby relevant businesses in your area. Next, you will see the ‘People Also Ask ‘section, which helps users find information about the business industry they are searching for.
Scroll down further, and you will see organic results. Good SEO practices will help businesses show up in the organic results. Unlike paid ads, you don’t have to pay to show up in organic results. You have to use the right strategies. You may also hire third-party companies to improve your SEO to help you rank higher on SERPs.
How Do You Make Your Website SEO Friendly?
Certain aspects of your website will help make it SEO-friendly. The main three are:
- Relevancy
- Value
- Technical
Let’s break these down further.
Relevancy
Relevancy is what your website is about. Since we are talking about the tax prep industry, your site is likely about all things tax prep related. However, it’s not enough to keep repeating phrases related to tax prep on your website. You must ensure that the content is tax prep related AND adds….
Value
Value pertains to how much relevant information your website offers visitors. You can boost value by publishing educational articles and answering common client questions.
Let’s go back to the People Also Ask section on a SERP. These are questions that consumers commonly ask about a particular subject related to the search query.
So let’s say someone asks, ‘What is the child tax credit?’ in a search engine…and your site answers that question. That means your site may pop up in the answer box. Pushing out information provides another way for people to connect with your company. It also establishes you as a thought leader in your field.
As an added benefit, search engines appreciate websites that provide answers to customer questions. It means that people who use the search engine will find the answers they are looking for on their search engine, allowing them to provide a superior experience. The search engine will reward these sites by ranking them highly.
Technical
Technical refers to how well a site works. It should load quickly, format on various devices (especially mobile), and have up-to-date security features. Your relevancy and value won’t mean much unless your site is easy and convenient to navigate.
What is Search Engine Marketing?
Search Engine Marketing (SEM) refers to all types of online marketing, including free and pay-per-click marketing. Here are some examples of what fits under the SEM umbrella:
- Email marketing campaigns
- Social media
- Traditional TV and Radio Ads
However, these would not be considered SEO. SEO is a type of SEM that does not include paid advertising or marketing that does not impact your rankings. However, that does not mean these non-SEO strategies won’t help your business.
Final Thoughts
If you want your tax prep business to succeed, a search engine optimized website is a must. The tips in this article will help you create or improve your website so your business is in good shape for growth. It will allow you to keep up with the competition.
If you want to make sure your website is up to date on the latest SEO practices, Latino Tax Pro Website Design services can help. We will create a responsive website that helps you generate business. We offer domain hosting, email, WordPress backend, DNS servers, and SSL, all built into your account.
Click here to find out how we can move your tax prep business forward.
